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You need to set up an X (Twitter) Ads account in order to use the X (Twitter) Analytics connector.
Create an X Ads account for your X account.
Make sure your X account profile contains a profile picture, cover photo, bio, website URL, and location. Your account must also be verified with an active X Premium subscription (blue checkmark). This is necessary in order for your account to be eligible for X Ads.
Sign in to the X Ads portal and set up your account.
Go to Tax Information and provide your tax status and contact information.
Open the menu in the upper right portal and click Edit access to account.