<aside>

X Ads (formerly Twitter Ads) is a powerful advertising platform that allows marketers to reach their target audience on one of the world's most popular social media networks. This guide will walk you through the process of connecting your X Ads account to Power My Analytics, creating reports, and understanding key metrics and considerations.

</aside>

Prerequisites

• An active X account with Ad Manager access to the ad account you want to connect
• Your X account must have an active X Premium subscription (blue checkmark)

Granting Access to a User in X Ads

To grant Ad Manager access to a user:

1. Go to X Ads and open the menu under your name.

2. Click Edit access to account.

3. Click the Add access button.

4. Enter the user's name and select Ad manager access.

5. Click Save changes.

Adding X Ads as a Data Source

1. Log in to your Power My Analytics account.
2. Navigate to your Hub and select Sources from the menu.
3. Click the + Add new source button.
4. Choose X Ads from the gallery of available data sources.
5. Sign in to your X account when prompted to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your X Ads data: