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X Analytics (formerly Twitter Analytics) is a powerful data source that provides valuable insights into your X account's performance, audience engagement, and tweet activity. This guide will walk you through the process of setting up X Analytics as a data source in Power My Analytics, creating reports, and understanding key metrics and limitations.

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Prerequisites

• An X Ads account is required to connect your X Analytics account to Power My Analytics
• Your account with X Ads must have an active X Premium subscription (blue checkmark)

To create an X Ads account:

1. Go to ads.x.com and click Sign in.

2. Log in to your X account.

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Individual tweet data will only be accessible starting from the date your ad account was created.

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Adding X Analytics as a Data Source

1. Make sure you are logged in to the X account you want to connect as a data source.
2. Navigate to your Hub and select Sources from the menu.
3. Click + Add new source and choose X Analytics from the gallery.
4. Sign in to your X account to authenticate and authorize Power My Analytics to access your account.
   • If the X authorization popup shows an X account other than the one you want to connect, log out of that account and log into the X account you're trying to connect.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your X Analytics data:

1. After adding X Analytics as a data source in the PMA hub, navigate to Reports > Looker Studio
2. Select X Analytics under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
3. Google Looker Studio Configuration:
   • Step 1:
     • Name your data source (e.g., "X Analytics - Organization Name")
     • Choose your Power My Analytics hub from the dropdown
     • Optional: Leave "Use report template for new reports" checked to use the PMA demo template
     • Click Next
   • Step 2:
     • User Account: Select your X Analytics account (real data) or "Sample Account" (sample data)
     • Click Next
   • Step 3:
     • Click Connect (top right) to complete the data source configuration
   • Step 4:
     • Click Create Report (top right)
     • Include "today" in your report's date range to begin historical data storage

For a quick start, use our pre-built X Analytics demo template.