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Are you looking to streamline your email and e-commerce marketing data analysis? This guide will walk you through setting up Klaviyo as a data source in Power My Analytics. By integrating Klaviyo with PMA, you'll be able to automate your data collection, centralize your metrics, and create powerful, customized reports.

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Prerequisites

Before connecting Klaviyo to Power My Analytics, ensure you have:

• A Klaviyo account with Admin, Owner, or Manager user role

Adding Klaviyo as a Data Source

1. Go to your Power My Analytics hub at https://hub.powermyanalytics.com and click on Sources in the left sidebar.
2. Click the + Add new source button.
3. Find and select Klaviyo from the data source gallery.
4. Log in to your Klaviyo account with email and password or SSO.
5. Click Continue when prompted to authorize the PMA app.
6. Select the Klaviyo account you want to connect by clicking the Select button.
7. On the next screen, click Allow to authorize PMA to connect to Klaviyo. You’ll be returned to your PMA hub.

For more information on adding or removing your Klaviyo account as a data source, please see How to Connect to Klaviyo.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Klaviyo data:

1. In the PMA hub, navigate to Reports > Looker Studio
2. Select Klaviyo under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
3. Google Looker Studio Configuration:
   • Step 1:
     • Name your data source (e.g., "Klaviyo - Organization Name")
     • Choose your Power My Analytics hub from the dropdown
     • Optional: Leave "Use report template for new reports" checked to use the PMA demo template
     • Click Next
   • Step 2:
     • User Account: Select your Klaviyo account (for real data) or "Sample Account" (for sample data)
     • Click Next
   • Step 3:
     • Click Connect (top right) to complete the data source configuration
   • Step 4:
     • Click Create Report (top right)

Key Reports and Fields

The Klaviyo connector provides access to a variety of marketing data, including: