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Get valuable insights into your e-commerce and marketing automation performance by connecting your Omnisend account to Power My Analytics. This guide will walk you through setup, reporting capabilities, and important considerations.

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Prerequisites

Before connecting Omnisend to Power My Analytics, ensure you have:

• An Omnisend account with a connected website or store
• Your Omnisend API key

Creating an API Key in Omnisend

1. Log in to your Omnisend account.
2. Click on Store Settings in the left menu, then select the API keys tab.
3. Click the Create API key button in the upper right corner.
4. Enter a name for this API key, such as “Power My Analytics”.
5. Enable the following API key permissions under Select API key permissions:
   • Campaigns
   • Contacts
   • Orders
   • Products
   • Carts
   • Events
   • Brands
6. Click the Create API key button, then copy your API key.

For help with creating a API key, please see Omnisend’s documentation on how to Generate an API key in Omnisend.

Adding Omnisend as a Data Source

1. In the Power My Analytics hub, navigate to Sources.
2. Click + Add new source and select Omnisend.
3. Enter your Omnisend API key.
4. Click Connect to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Omnisend data: