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We understand that getting started with a new tool can be a bit overwhelming. This article will explain how Power My Analytics connectors, data sources, and other core features work together to provide fast and reliable data for your reports.
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When configuring your data sources in Power My Analytics, it can be helpful to understand the basic terminology we use when referring to connectors, sources, accounts, and related features.
Individual services offered by Power My Analytics for linking analytics and marketing data from a single platform to PMA's data automation hub, providing numerous individual fields of metrics and dimensions for use in reports. Examples include the Google Ads data connector or the Instagram Insights connector.
Individual data connectors can be chosen to connect a new data source by going to Sources in the PMA hub at hub.powermyanalytics.com and clicking the + Add new source button to open the data connector gallery. Then select a connector to use.
A connection in your PMA hub that uses one data connector to connect to a user account on a platform. For example, a TikTok Ads data source connects to TikTok Ads data from your TikTok user account. Connecting a data source requires providing login credentials to authenticate your account on the platform, as well as granting permissions to Power My Analytics to authorize access to your account's data.
All data sources that have been connected to your PMA hub, even if they are currently disconnected, appear in your Hub under Sources in the main Sources table until they are removed with Remove Source.
Subsets of data within data sources that can be selected individually for inclusion or exclusion. These correspond to divisions within the platform itself, such as multiple ad accounts under Facebook Ads or multiple pages under Facebook Insights. Some platforms have only a single account corresponding to each connected data source.
Accounts under a connected data source can be viewed in Action > Manage accounts.
The process of Power My Analytics pulling data from your connected data sources via API and caching it in our data warehouse, making data available faster than live requests to API and maintaining availability of your report data during any API outages. An initial backfill to synchronize data occurs when you first connect your data source, including the last 13 months of data by default for most connectors.
Manual backfilling can be performed from the Action > Backfill data range menu at the data source level or individual account level.
After the initial backfill, a daily data sync occurs every day at midnight in your selected time zone and retrieves the past 7 days of data. The status of the data sync at the data source level and individual account level can be seen in the Sources section main table and Manage Accounts panel.
For most connectors, the time zone can be customized at the data source level or individual account level in Actions > Set sync time from the Sources table or in Manage Accounts > Set Sync Time. Choose a time zone from the dropdown under Edit Timezone.