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Facebook Insights provides valuable data about your Facebook Page's performance, audience, and content engagement. This guide will help you set up and use Facebook Insights as a data source in Power My Analytics.

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Prerequisites

Before connecting Facebook Insights to Power My Analytics, ensure you have:

• A Facebook account with the following permissions:

  • For classic page management: Administrator access

  • For Business Manager: Page Editor access

  • For New Page Experience: Partial access with Content, Community activity, Messages, Ads, and Insights permissions

The Power My Analytics app in Facebook's Business Integrations must have these permissions:

• Access your Page and App insights
• Read content posted on the Page
• Read user content on your Page
• Show a list of the Pages you manage

Adding Facebook Insights as a Data Source

1. To add the correct Facebook account, you must be logged in to that account in your browser. Open an Incognito window in your browser to log into the correct Facebook account before connecting with Power My Analytics.
2. Log in to your Power My Analytics account and navigate to the Sources page.
3. Click the + Add New Source button and select Facebook Insights from the gallery.
4. Grant Facebook business access by selecting "Opt in to all current and future Businesses" and click Continue.
5. Grant Facebook page access by choosing "Opt in to all current and future Pages" and click Continue.
6. Grant Instagram account access by selecting "Opt in to all current and future Instagram accounts" and click Continue.
7. Finalize permissions by clicking Save, then click Got it.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Facebook Insights data: